Proof of Customers is independent customer diligence for deal teams, run from pre-LOI through exit.
Four moments in a deal where customer insight changes the outcome.
Your standard diligence checks the numbers. We check the customers behind them, running independent interviews in parallel to stress-test the revenue narrative and surface churn risk before close. Your IC sees a customer-backed view of the business, not management's version of it.
Before you sign a Letter of Intent, the customers already know things your model doesn't. We surface the retention patterns and revenue-quality signals that decide whether the thesis holds, so you enter exclusivity with conviction or walk away early.
The diligence doesn't have to end at close. In the first months of ownership, we give the operating team a clear read on what customers actually value and where the relationships are fragile. The value-creation plan starts from real conversations, not assumptions.
Before you go to market, the customer story is either an asset or liability you haven't found yet. We build an independent, interview-backed view of ARR quality and reference availability while there's still time to fix what surfaces, so the process opens from strength.
Standard diligence misses what customers actually think. This paper lays out a structured methodology for running customer interviews across the deal lifecycle, from pre-LOI through exit preparation. It explains what good customer evidence looks like and what it reveals that financials alone cannot.
Read The White PaperMid-process or just thinking it through, book time directly. You'll talk to someone who's run the customer diligence.